Search engine optimization (SEO) can be complex, but with some key resources you’ll quickly become an SEO pro. From online courses and classes to working with an agency, these tools will give you an in-depth knowledge of SEO best practices and implementation.
1. Google’s SEO Starter Guide
The easiest way to understand how search engines work is by gathering information directly from their source. Google provides a free starter guide which will teach you the fundamentals of optimizing your site for ranking; including how content and links factor into it as well as why quality content helps achieve higher ranks.
2. Moz’s Beginner’s Guide to SEO Moz is an online marketing company known for creating useful tools for both web marketers and SEOs alike, including their free Beginner’s Guide to SEO; one of the most comprehensive resources for newcomers looking to enter SEO. From definitions of key terms such as “search engine optimisation” (SEO), to up-to-date trends in this area of study.
3. SEO Marketing Hub “Learning Center”
The SEO Marketing Hub offers an expansive library of articles, guides and tutorials about all things related to search engine optimization – it serves as a mini-Wikipedia of SEO knowledge! From keyword research and link building strategies through on-page optimization techniques – everything related to search engine optimization is covered here as well as its own glossary of terms!
4. Google Analytics
Every website owner should utilize Google Analytics as it is the single most essential tool for measuring their SEO performance. With this free tool you will be able to see results of your efforts as well as any issues preventing the site from reaching its full potential, as well as access a wealth of demographic and traffic data that provides invaluable insight.
5. SEMrush News
To stay abreast of SEO developments, SEMrush’s news page is an invaluable source. Here you can easily stay abreast of changes by reading up on all of the top search marketing stories curated from across the web – perfect for keeping up-to-date on everything happening!
6. Hubspot’s Official Search Engine Optimization Blog
There are a wide array of blogs and publications offering advice and tips for SEO, such as Hubspot, Kissmetrics, SEMrush, Bruce Clay’s SEO by the Sea blog (SEMBySEA.org), Barry Schwartz/Search Engine Roundtable/Moz and Barry Schwartz’s Search Engine Roundtable/Moz (search Engine Roundtable and Moz). Many of these blogs update frequently with all the latest changes within SEO world.
Once you’ve learned the fundamentals, it’s time to put them into practice. Select an area you are passionate about and begin optimizing it for search ranking. Monitor metrics regularly in order to gauge progress and make any necessary changes as necessary – this is how true SEOs prove their worth!