Finding keywords is one of the cornerstones of an SEO strategy. Keyword research requires using tools such as Google Adwords, Moz and SEMrush to discover potential search terms that could drive traffic to your website. Intent and relevance to industry must also be taken into consideration when selecting keywords for campaigns. In this article we’ll look at identifying and analyzing keywords for your website and explore key metrics to keep in mind when selecting your campaign’s keywords.

As tempting as it may be to select keywords by looking at what your competitors are using, this approach can often prove ineffective since many of those same words may already be in use by other websites – making it more challenging to rank for them. A more effective strategy would be analyzing which terms your target audience uses when searching Google and compiling this data into an easily searchable list of terms.

When selecting keywords for your business and content creation, it’s essential that they align with its focus and relevant terms. Otherwise, irrelevant terms could draw in unqualified visitors, leading to lower conversion rates on those visits. As an alternative approach, aim to select terms which both resonate with your content as well as have sufficient search volume so they remain worthwhile investments.

Once you’ve identified potential keywords, it is crucial to evaluate their search volume and competition level. As competition increases for a term, ranking for it becomes increasingly challenging.

Along with understanding your competition, it’s also essential to comprehending search intent for each term. There are four types of search intent – informational, navigational, commercial and transactional. Each goal and strategy for satisfying it differ. For instance, searching “how to train a dog” indicates a user is seeking more information but not yet ready to purchase something from your website.

Locating and selecting appropriate keywords can be challenging, yet it’s essential for the success of online marketing efforts. By following these tips, you can optimize your website for search and draw in qualified visitors more likely to convert into customers or clients. Remember always put your audience first!